Leadfeeder

Leadfeeder is a cloud-based tool which identifies website visitors from Google Analytics data, and generates sales leads from visitors. The system is suitable for B2B businesses of all sizes, and is priced based on the number of unique companies visiting the website.

Users are automatically notified by email when one of their target companies visits the site, enabling timely follow-ups. Leads are automatically scored, and the most promising are positioned at the top of the lead list, prioritizing users’ workloads. Leads can be filtered using a range of criteria, such as location, source, or browsing behavior, and segmented into feeds. Any companies which users are not interested in, can be hidden from Leadfeeder, and are removed from the monthly quota.

Leadfeeder integrates with a range of CRM (customer relationship management) systems, including Pipedrive, Salesforce, Zoho, and WebCRM, and automatically adds new visitors to the sales pipeline and updates lead records with a note anytime a lead revisits the website. Integration with MailChimp allows users to view the browsing behavior of email recipients, and LinkedIn connections let users identify their contacts at each company. Browsing behavior and visited pages are tracked automatically, and users can also view the search terms which originally led the company to their website.