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We're only a day away from Samsung hosting an in-person Unpacked event on Wednesday, Feb. 1, in San Francisco, California. It's the first in-person event hosted by Samsung since before the pandemic forced companies to go all-in on virtual events.
During the event, Samsung is expected to announce the Galaxy S23 lineup consisting of a trio of smartphones and new Galaxy Book laptops.
Also: How to watch Samsung Unpacked 2023
The event will take place at The Masonic Auditorium, with members of the press in attendance. Samsung also plans to livestream the event on its website and YouTube. The fun kicks off at 10 am PT/1 pm ET. Learn more about how to watch the event live here.
Before the event officially kicks off, let's take a look at what we expect Samsung to announce during its first Unpacked event of 2023. Oh, and in true Samsung fashion, there's already a promotion to get you up to $100 in credits.
Samsung is expected to announce the Galaxy S23 lineup of smartphones during Unpacked. If the company follows its established naming pattern, which we fully expect it will, that means we should see the Galaxy S23, Galaxy S23 Plus, and Galaxy S23 Ultra.
Those names translate into phones with size, pricing, and specs that line up with the good, better, and best approach.
Also: Samsung just launched its cheapest 5G Galaxy phone yet
As you can see in the invitation image above, there are three spotlight circles in a row. That arrangement looks a lot like the camera arrangement on Samsung phones, with the lenses all vertically stacked on the rear of the phone's housing.
In a recent blog post, TM Roh, Samsung's President and Head of MX Business hinted that the “upcoming Galaxy is all about camera, performance and sustainability.” We'll be tuning into the event to learn exactly how the company plans to upgrade its latest smartphones.
Coincidently, Samsung just unveiled its 200-megapixel image sensor, which is just plum crazy to think about if the S23 series ends up boasting one. The new sensor allows the camera to capture more detail (and resolution) without needing to be physically larger, saving the back of your phone from having an obnoxious camera bump.
Samsung usually has another device or two to announce alongside new phones, and right now it's looking like Samsung will announce updated Galaxy Book laptops. The Galaxy Book Ultra is one such updated laptop that's rumored to make its debut as it'll be the first time that Samsung has used the Ultra moniker for one of its Windows-powered laptops. Samsung has confirmed it will use new OLED display tech in a new Galaxy Book (guessing the Ultra) that we'll see make its debut next week.
Also: Samsung just extended its at-home self-repair service to laptops
Samsung's smartwatch lineup isn't overdue for a refresh, but that hasn't stopped the company from releasing new models in the past.
If you're remotely interested in getting a new Galaxy phone, then take a few minutes to sign up for the US Reserve offer from Samsung. The promotion runs through Feb. 1 for US customers so you have roughly one week left before it ends.
You don't have to fully commit to buying a device or even completing a pre-order. You're simply indicating you're interested in one of the unannounced devices. You do so by entering your name and email address — that's it.
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You can visit Samsung.com or use the Shop Samsung App on an Android device to sign up.
In exchange for your information and interest, you'll get a $50 Samsung credit if you follow through and preorder a single device. If you order two devices, Samsung doubles the credit to $100.
According to the fine print, you can use the credit towards the purchase of a new Galaxy S23 device. In fact, if you don't use the credit for a pre-order, you lose it.
We'll have plenty more news and coverage leading up to Samsung's first Unpacked event of 2023.