{"id":74520,"date":"2023-07-17T16:50:43","date_gmt":"2023-07-17T15:50:43","guid":{"rendered":"https:\/\/smartmileco.com\/facebooks-redesigned-video-tab-emphasizes-reels-and-recommendations\/"},"modified":"2023-07-17T16:50:43","modified_gmt":"2023-07-17T15:50:43","slug":"facebooks-redesigned-video-tab-emphasizes-reels-and-recommendations","status":"publish","type":"post","link":"https:\/\/smartmileco.com\/facebooks-redesigned-video-tab-emphasizes-reels-and-recommendations\/","title":{"rendered":"Facebook\u2019s redesigned video tab emphasizes Reels and recommendations","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

<\/p>\n

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Facebook is revamping its in-app video hub to give its content an Instagram-style makeover. The changes will bring Reels\u2019 editing tools to all Facebook videos, as well as a new \u201cExplore\u201d section to highlight trending clips and other recommendations.<\/p>\n

It also comes with a new name. The tab previously known as \u201cFacebook Watch\u201d will now simply be called \u201cVideo.\u201d The section, which will host short-form clips like Reels as well as live video and longer form content, will continue to live at the top of the Facebook app.<\/p>\n

<\/p>\n

The new branding comes as Facebook\u2019s video strategy has changed dramatically since the \u201cWatch\u201d section debuted . At the time, the company was heavily pushing TV shows and other longform content created for Facebook. Now, much of Meta\u2019s video ambitions center around its TikTok competitor, Reels, and other algorithmically-recommended clips. Mark Zuckerberg has been saying for the last year l is to shift Facebook into becoming more of a \u201cdiscovery engine\u201d that surfaces more content outside of users\u2019 social graphs.<\/p>\n

Some of those themes are apparent in Facebook\u2019s new video tab, which has a new \u201cExplore\u201d section similar to the Explore grid on Instagram. There, users will find clusters of trending video and other recommendations grouped by hashtag.<\/p>\n

Meta is also taking steps to integrate Reels on Facebook more closely with those Instagram. Facebook has encouraged users to Reels from Instagram to Facebook for some time. Now, the company is also unifying comments across the two apps so users no longer need to switch to the Instagram app in order to comment on a Reel that originated on Instagram.<\/p>\n

The changes are beginning to roll out now to the Facebook app and website.<\/p>\n<\/div>\n

Source<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Facebook is revamping its in-app video hub to give its content an Instagram-style makeover. The changes will bring Reels\u2019 editing tools to all Facebook videos, as well as a new \u201cExplore\u201d section to highlight trending clips and other recommendations. It also comes with a new name. The tab previously known as \u201cFacebook Watch\u201d will now […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":12,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3379],"tags":[],"yoast_head":"\nFacebook\u2019s redesigned video tab emphasizes Reels and recommendations • smartMILE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartmileco.com\/facebooks-redesigned-video-tab-emphasizes-reels-and-recommendations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook\u2019s redesigned video tab emphasizes Reels and recommendations\" \/>\n<meta property=\"og:description\" content=\"Facebook is revamping its in-app video hub to give its content an Instagram-style makeover. 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