Menene Neuromarketing?
Tallace-tallacen zamani ba ta dogara kawai akan fannoni na al'ada kamar ilimin halin mabukaci ba.
Filayen da ke tasowa na neuromarketing yana amfani da hanyoyi daban-daban na ilimin jijiya da ake amfani da su ta kayan aiki irin su Ayyukan Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Positron Emission Tomography (PET), da Skin Conductance Response (SCR).
Waɗannan kayan aikin, lokacin da aka yi amfani da su yadda ya kamata a cikin ƙayyadaddun gwaje-gwajen da aka ƙera, suna ba da bayanan ƙwaƙwalwa da ƙima masu kima don haɓaka fahimtar halayen mabukaci.
Manufar ita ce sanin yadda saƙonnin tallace-tallace ke shafar neurons na kwakwalwar abokan cinikin ku. Wannan hanyar bincike tana nuna mana abin da ke faruwa a tunanin masu amfani a lokacin siye da menene halayen da ke sa su zaɓi takamaiman samfur/sabis maimakon wani, makamancinsa.
Don haka, samun ƙwaƙƙarfan shaidar bincike game da abin da masu sauraron ku ke son ji da gani dangane da takamaiman samfur/sabis, smartMILE yadda ya kamata ya tsara duk bangarorin yakin tallanku.
#FITAR DA GASAR KU DA NEUROMARKETING
A matsayin kamfanin tallace-tallace mai shekaru goma na gogewa yana yiwa abokan ciniki hidima a duk faɗin ƙasar, mun san yawan ƙima mai tsada ke shiga cikin tallan gargajiya.
Wannan saboda an kafa tallace-tallacen gargajiya akan zato guda biyu marasa kyau:
- Masu amfani suna yanke shawara bisa hankali da tunani.
- Masu amfani za su iya tunawa koyaushe tare da babban matakin daidaito dalilin da yasa suka sayi abin da suka saya.
Dabarun binciken kasuwa kamar ƙungiyoyin mayar da hankali da safiyo an same su ba su da tasiri sosai saboda waɗannan dalilai.
Tare da neuromarketing, muna tafiya kai tsaye zuwa tushen - kwakwalwa. Yin amfani da kayan aiki iri-iri, muna tattara martanin tsarin juyayi don ƙirƙirar talla, bidiyo, gidajen yanar gizo, da ƙari.
# Shiga cikin tunanin masu amfani da ku
Neuromarketing yana taimakawa fahimtar yadda kwakwalwa ke aiki yayin yin yanke shawara game da samfur, sabis ko ma gogewa. Wasu daga cikin tambayoyin da zai iya amsa sun haɗa da:
- Yaya mabukaci (da gaske) ke ji game da samfur, sabis ko gogewar ku?
- Wanne ƙirƙirowar talla da saƙonni ke shafar yanayin tunanin mabukaci ta hanyar da ake so?
- Ina mabukaci ke mayar da hankalinsu lokacin kallon bidiyon ku ko kallon tallan ku, kasida, gidan yanar gizonku ko wani yanki na tallanku?
- Yaya mabukaci ke ji game da gabaɗayan ƙwarewarsu tare da alamar ku?
Domin siyar da ƙarin, haɓaka kamfanin ku kuma sami tushen abokin ciniki na bishara, dole ne ku fara samun amsoshin abubuwan da ke sama.
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