Neuromarketing yog dab tsi?
Kev lag luam niaj hnub no tsis yog tsuas yog ua raws li cov lus pom zoo xws li kev xav ntawm cov neeg siv khoom.
Cov kev tshwm sim ntawm neuromarketing siv ntau txoj hauv kev siv los ntawm cov cuab yeej xws li Functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Positron Emission Tomography (PET), thiab Skin Conductance Response (SCR).
Cov cuab yeej no, thaum siv tau zoo hauv kev sim tsim tsim nyog, muab cov ntaub ntawv tseem ceeb ntawm lub hlwb thiab psychophysiological txhawm rau txhawm rau txhawm rau nkag siab txog tus cwj pwm ntawm cov neeg siv khoom.
Lub hom phiaj yog kom paub txog kev lag luam cov lus cuam tshuam li cas neurons ntawm lub hlwb ntawm koj cov neeg siv khoom. Txoj kev tshawb fawb no qhia peb tias muaj dab tsi tshwm sim hauv cov neeg siv khoom lub siab thaum lub sijhawm yuav khoom thiab dab tsi yog cov yam ntxwv uas ua rau lawv xaiv ib yam khoom tshwj xeeb / kev pabcuam es tsis yog lwm tus, zoo ib yam.
Yog li, muaj cov ntaub ntawv tshawb fawb muaj zog txog qhov koj cov neeg tuaj saib lub hom phiaj xav hnov thiab pom nyob rau hauv kev sib raug zoo rau ib yam khoom / kev pab cuam, smartMILE zoo npaj txhua yam ntawm koj cov phiaj xwm kev tshaj tawm.
#Qhia koj qhov kev sib tw nrog NEUROMARKETING
Raws li lub tuam txhab kev lag luam nrog kaum xyoo ntawm kev paub ua haujlwm rau cov neeg siv khoom thoob ntiaj teb, peb paub ntau npaum li cas tus nqi kwv yees mus rau hauv kev lag luam ib txwm muaj.
Qhov no yog vim kev lag luam ib txwm tsim los ntawm ob qhov kev xav tsis zoo:
- Cov neeg siv khoom tau txiav txim siab zoo raws li qhov laj thawj thiab kev xav.
- Cov neeg siv khoom tuaj yeem nco qab nrog qhov raug siab ntawm qhov tseeb vim li cas lawv yuav qhov lawv yuav.
Kev tshawb fawb txog kev lag luam xws li cov pab pawg tsom xam thiab kev tshawb fawb tau pom tias tsis muaj txiaj ntsig zoo rau cov laj thawj ntawd.
Nrog neuromarketing, peb ncaj qha mus rau qhov chaw - lub hlwb. Ua haujlwm ntau yam cuab yeej, peb sau cov paj hlwb cov lus teb rau kev tshaj tawm, yeeb yaj kiab, vev xaib, thiab lwm yam.
# Nkag mus rau hauv koj lub siab ntawm cov neeg siv khoom
Neuromarketing pab nkag siab tias lub hlwb ua haujlwm li cas thaum txiav txim siab yuav khoom ntawm koj cov khoom, kev pabcuam lossis kev paub dhau los. Qee cov lus nug uas nws tuaj yeem teb tau suav nrog:
- Tus neeg siv khoom xav li cas txog koj cov khoom, kev pabcuam lossis kev paub?
- Cov lus tshaj tawm thiab cov lus tshaj tawm twg cuam tshuam rau tus neeg siv khoom lub siab xav li cas?
- Cov neeg siv khoom tsom mus rau qhov twg thaum saib koj cov vis dis aus lossis saib koj cov ntawv tshaj tawm, daim ntawv qhia, lub vev xaib lossis lwm yam tshaj tawm?
- Tus neeg siv khoom xav li cas txog lawv qhov kev paub dhau los nrog koj lub hom phiaj?
Txhawm rau muag ntau dua, ntsuas koj lub tuam txhab thiab muaj cov neeg siv khoom tshaj tawm, koj yuav tsum xub muaj cov lus teb rau saum toj no.
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