35 Unforgettable Tech Super Bowl Ads

For a select group of people, the Super Bowl is one of the most important days of the year: advertisers. The game is one of the most watched events of the year, pulling in monster audience numbers. Plus, some people tune in only to watch commercials rather than the game (especially when the teams playing are nowhere close to home).

Many commercials are created specifically for the Super Bowl, and companies spend a LOT of money to advertise. Last year, a 30-second ad on CBS during the game went for $5.6 million—up $500K+ from the average cost between 2016 to 2018.

Every year, the big guns of the advertising world flex their creative muscle to make the most talked-about commercials, whether it’s hawking cars, beer, or chips. Tech companies have contributed their fair share. Even after the first dotcom boom went bust, the tech ads haven’t stopped. Will they make memorable commercials this year? We’ll know on Feb. 7. Until then, take a look back at some of the most memorable technology-related ads from past Super Bowls.