Apple kupio AR slušalice Startup Mira: Izvještaj

Apple has acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies and the US military, the Verge reported on Tuesday, citing a post from Mira CEO's private Instagram account and a person familiar with the matter.

Ovo dolazi dan nakon što je Apple predstavio skupe slušalice proširene stvarnosti pod nazivom Vision Pro, jednu od njegovih najrizičnijih opklada od uvođenja iPhone-a prije više od jedne decenije, upadajući na tržište kojim dominiraju Meta platforme.

Apple's headset will test a market crowded with devices that have yet to gain traction with consumers and put it in direct competition with Facebook-owner Meta after years of clashes between the companies over issues like user privacy and control of developer platforms.

Mira's military contracts include a small agreement with the US Air Force and a $702,351 agreement with the Navy, according to government records and press releases, the Verge report said.

The Verge je dodao da je Apple potvrdio akviziciju rekavši da s vremena na vrijeme kupuje manje tehnološke kompanije i općenito ne raspravlja o njegovoj svrsi ili planovima.

Apple has brought on at least 11 of Mira's employees as part of the acquisition, according to the report.

Apple, Mira and its CEO Ben Taft did not immediately respond to Reuters' requests for comment.

Last month, Apple said it has entered a multi-billion-dollar deal with chipmaker Broadcom to use chips made in the United States.

Under the multi-year deal, Broadcom will develop 5G radio frequency components with Apple that will be designed and built in several US facilities, including Fort Collins, Colorado, where Broadcom has a major factory, Apple said.

© Thomson Reuters 2023