Meta vil ikke modtage provision fra skabere på Facebook og Instagram før 2024

Creators on Instagram and Facebook will have to make money from the apps without Meta taking a cut from their earnings. Mark Zuckerberg announced Tuesday that Meta will “hold off on any revenue sharing” until 2024, a one-year extension of his prior pledge to not charge a commission .

The move will cover monetization features where creators directly charge their fans: paid online events, subscriptions, newsletters and badges sold during livestreams. It doesn’t apply to Meta’s advertising-related revenue sharing features for Reels or other video products.

Zuckerberg annoncerede også flere andre opdateringer til indtægtsgenerering for skabere på platformen. Virksomheden udvider Stars, virksomhedens tipfunktion i appen, til flere skabere og vil åbne op for sin for Reels to more users as well. Meta is also expanding its support for NFTs on Instagram, which it began testing on Instagram profiles . Now, the feature will be available to more people, though Meta declined to specify exactly how many will now have access. The company also plans to integrate NFTs into Facebook and Instagram Stories “soon".

Opdateringerne bygger på Metas massive investering i skabercentrerede funktioner. Meta har gjort det at konkurrere med TikTok til en af ​​sine , og få flere skabere på sin platform til den indsats. Skabere kan også hjælpe virksomheden med at tjene store penge på metaverset, hvor Meta vil få lige så meget som af skabernes indtjening.