Ga dalilin da ya sa Windows PCs kawai za su sami ƙarin ban haushi

ma'aikaci mai ban haushi

Ana ƙarawa, Microsoft yana ɗaukar Windows a matsayin babban allon talla inda zai iya haɓakawa da sayar da wasu samfuran.

Tushen Hoto/Hotunan Getty

A cikin shekaru da yawa, na koyi cewa hanya mafi kyau don samun cikakken hoto na ainihin abin da Microsoft ke ciki shine duba wuraren da doka ta buƙaci kamfanin ya faɗi gaskiya.

Na sami ɓangarorin ban sha'awa, alal misali, ta hanyar tono cikin rahoton kuɗi na kwata-kwata da aka wajabta ta SEC. Amma waɗancan ayoyin galibi ana kwance su cikin yare waɗanda ingantattun rundunonin lauyoyi suka tantance ta yadda ya dace da harafin doka kuma har yanzu ya ɓoye bayanan da suka dace.

Hakanan: Shin Windows 10 ya shahara sosai don amfanin kansa?

Don cikakkiyar ra'ayi, mara tace abin da kamfanin jama'a ke yi, ko da yake, babu wani abu da ya buge sammacin da ya tilasta wa kamfanin mika hanyoyin sadarwa na cikin gida. Abin da ya faru ke nan a farkon wannan watan lokacin da wani takarda a cikin yaƙin da ke gudana tsakanin Microsoft da Hukumar Ciniki ta Tarayyar Amurka game da sayan Activision Blizzard a takaice ya fito fili.

Wancan takarda, mai kwanan watan Yuni 2022, ta ƙunshi gabatar da gabatarwar PowerPoint mai nunin faifai 50 mai taken “State of the Business,” tare da dogayen bayanai guda biyu daga Shugabar Microsoft Satya Nadella zuwa ga kwamitin gudanarwa na kamfanin da kuma manyan ƙungiyar jagoranci. (Na sami takardar a kan layi a cikin takardar shari'ar ga Kotun Gundumar Amurka ta Arewacin California, ko da yake ya bayyana tun an cire shi. Kuna iya karantawa da kanku gaba ɗaya godiya ga Bayanan, wanda buga kwafin jama'a akan layi.)

Akwai cikakkun bayanai masu ban sha'awa game da kowane fanni na kasuwancin Microsoft a cikin wannan takaddar, gami da kayan nama game da samfuran girgijenta da dandamalin wasan Xbox. Na yi watsi da wasu ayoyin game da yadda kamfanin ke shirin fitar da ƙarin kudaden shiga daga babban tushen sa na Windows.

microsoft-zamani-rayuwa-dabarun-doc

Wannan zane-zane yana ɗaya daga cikin da yawa daga doc ɗin Microsoft na sirri wanda yayi magana game da haɗa ayyukan Microsoft cikin Windows.

Ed Bott/ZDNET

Ana ƙarawa, Microsoft yana ɗaukar Windows a matsayin babban allon talla inda zai iya haɓakawa da sayar da wasu samfuran. Kar ku yarda da ni? Anan ga taƙaitaccen yunƙurin Nadella a cikin bayanin mai taken “Dabarun Ci gaban Microsoft: Tsarin Rikodi”:

Windows yana faɗaɗa PC kuma yana aiki azaman cibiya mai haɗa kai ga duk samfuranmu da sabis…

A halin yanzu akwai na'urorin Windows sama da biliyan 1.3 masu aiki, tare da ~750 miliyan mallakar masu amfani. Abubuwan da muke ba da fifiko su ne kiyaye gasa na yanayin yanayin Windows da haɓaka karɓuwa, haɗin kai da samun kuɗin aikace-aikacen mu waɗanda suka dogara ga yanayin muhalli. Amincewa da Windows 11 duka biyu za su samar da ingantattun gogewa ga masu amfani da yin monetize aikace-aikacenmu da ayyukanmu yadda ya kamata. Muna da ɗaki mai mahimmanci don haɓaka karɓowa da sadar da manyan ayyuka masu mahimmanci akan kwamfutocin Windows, gami da Gaming (Game Pass akan PC), OneDrive (“Ajiye PC ɗin ku”), yawan amfanin mabukaci (biyan kuɗin mabukaci M365) da talla ta hanyar mai lilo da ciyarwa.

Wannan da gaske bai kamata ya zama abin mamaki ba, ba shakka. Idan kun kasance kamfani mai haɓaka software na duniya wanda ke siyar da samfur balagagge a cikin kasuwar da ba ta girma kuma inda akwai gagarumin matsin lamba kan farashin samfurin, kuna buƙatar fara neman wani wuri don samun kuɗin shiga wanda zai kiyaye sashin kasuwancin ya dace.

Hakanan: Mafi kyawun kwamfyutocin Windows

Wata bayyananniyar mafita ga Microsoft ita ce ta yi wa Windows abin da kamfani ya riga ya yi tare da samfurin Office ɗinsa, yana canza lasisin saye-sau ɗaya zuwa sabis na biyan kuɗi. Wasu daga cikin waɗannan ayyukan an riga an yi su a ɓangaren masana'antu, inda abokan ciniki galibi ke siyan lasisin bugun Windows Enterprise tare da biyan kuɗin Microsoft 365 E3 da E5.

Microsoft yana aiki tuƙuru don tura Windows zuwa ga gajimare, tare da Windows 365 an riga an samu don abokan cinikin kasuwancin da ke son baiwa ma'aikatansu "cikakken ƙwarewar Windows PC ta hanyar binciken su." Wannan na iya zama kasuwancin mabukaci wata rana, amma za a yi shekaru kafin sigar tushen girgije ta Windows ta shirya don karɓowar jama'a ta kasuwar mabukaci ta duniya.

Don haka, me za a yi kafin nan? Haɗu da Microsoft Plus, wanda shine abin da wasu MBA a Redmond suka yanke shawarar kiran tarin sabis na mabukaci waɗanda kamfanin ke son ketare-sayarwa, haɓakawa, da haɓaka ta hanyar kwamfutoci masu tafiyar da Windows. Wannan shi ne abin da aka jera a ƙarƙashin "Abubuwan Farko na Yanzu" wanda ke kan hanyar magance matsalar Rayuwa ta Zamani (Maganar MBA tana da kauri sosai a cikin wannan takaddar).

A cikin wannan sabon zamanin na PC, muna tunanin yin hidimar mutane sama da biliyan 1.5 kowace rana tare da na'urorin haɓaka aiki, software da ayyuka a cikin aiki, rayuwa, ilimi, da wasa ta hanyar haɗaɗɗiyar ƙwarewar Windows + na keɓance.

[...]

Sabis na Microsoft Plus Haɗa: Haɓaka haɗe-haɗe da amfani da Microsoft da sabis na ɓangare na uku kamar Microsoft 3 Keɓaɓɓen/Family, Xbox Game Pass, da Microsoft Edge/Bing ta hanyar haɗawa akan Windows 365.

A zahiri, akwai lokuta da yawa a cikin wannan bayanin da ke nuni ga babban haɗin kai tsakanin Windows 11 da waɗannan ayyukan Microsoft Plus. Wannan wani ɓangare ne na tsarin rikodin ƙungiyar Bincike, Talla, Labarai, Edge (SANE):

Manufarmu ta farko ita ce ƙirƙirar keɓaɓɓen abun ciki da keɓancewa, bincike da yanayin siyayya don fitar da ƙarin ƙarfin amfani daga ɗaruruwan miliyoyin masu amfani da muke da su. Za mu ƙara yawan amfani da Bing da Edge ta hanyar bambance samfuranmu don buƙatun mabukaci masu ƙima (misali, sanya Edge mafi kyawun mai bincike don siyayya). Baya ga ingantattun bambance-bambance, muna nufin ƙirƙirar ƙarin amfani da jawo hankalin sabbin masu amfani ta hanyar haɓaka haɗewa cikin harsashin Windows azaman ɓangare na Windows 11.

Mun riga mun ga wasu daga cikin wannan “ingantattun haɗin kai a cikin harsashin Windows” tare da ɓarna Windows 11 fasalin Widgets, wanda ya haɗa da kanun labarai da tallace-tallace daga cibiyar sadarwar talla ta Microsoft azaman zaɓi mara cirewa.

Hakanan: Windows 11 saitin: Wane nau'in asusun mai amfani ya kamata ku zaɓa?

Me game da Ƙungiyoyin Microsoft? An shigar da shi cikin Windows, kuma, a matsayin wani ɓangare na ƙoƙarin Microsoft na yaƙi da barazanar Google's Chromebooks:

Muna ƙara mayar da hankali kan Windows, wanda ta wata hanya yana taimakawa wajen fitar da kusan rabin kudaden shiga na Kamfaninmu gabaɗaya. A cikin sararin kasuwanci fifikonmu shine tuƙi Windows 11 tallafi. A cikin mabukaci da wuraren ilimi muna ɗaukar Chromebooks tare da haɗa ƙungiyoyi cikin Windows 11.

Kuma a'a, Windows 10 ba ta da kariya daga wannan matsin lamba don haɗawa. Bita na sakamakon Microsoft 365 Consumer Group ya haɗa da wannan nugget:

Tare da ƙarancin kunna PC fiye da yadda ake tsammani, yana haifar da rauni a cikin tallace-tallace na har abada. … Siyar da Microsoft 365 a wajen sabbin tallace-tallace na PC da kunnawa ya kasance yanki mai da hankali ga ƙungiyar, wanda ya haɗa da aiki tare da Windows akan canje-canjen samfur a cikin Win10 da aka ba girman wannan tushen mai amfani. Ƙwarewar samfuri da sabon ƙimar ƙima na Microsoft 365 sun kasance cikin mayar da hankali, kamar yadda haɗe-haɗen tuki na OneDrive/Ajiya mai ƙarancin farashi.

Wataƙila kun riga kun ga gunaguni daga wasu mutane game da "tallace-tallace" a cikin Windows don biyan kuɗin OneDrive. Yi tsammanin ƙarin irin wannan abu.

Hakanan: Yadda ake rikodin rikodin a cikin Windows 10 ko Windows 11

Irin wannan kayan ba musamman ga Microsoft ba, ba shakka. Apple yana da tsaurin ra'ayi game da tura ayyukansa akan na'urorin Macs da iOS, kuma yana samun kuɗi daga tallace-tallace a kan App Store. Kuma ayyukan Google da tallace-tallace sune mahimmin ɓangaren ƙwarewar Chromebook. Amma wannan sabon yanki ne don Windows.

Ya zuwa yanzu, Microsoft bai yi kasa a gwiwa ba don matsa lamba don sanya ainihin tallace-tallace na ɓangare na uku a cikin harsashin Windows. Amma dole ne ku yarda wani a cikin Redmond yana aiki akan waɗannan zaɓuɓɓukan. Ba za a iya barin kuɗi a kan tebur ba lokacin da aka sami raguwar kudaden shiga a cikin Q4.



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