Amazon yuav qhib thawj lub khw muag khoom zam qhov twg algorithms qhia seb yuav ua li cas rau

Amazon daim ntawv qhia rau lub khw muag khoom yav tom ntej suav nrog cov lus pom zoo algorithmic thiab dab tsi ib tus thawj coj hauv tuam txhab hu ua "lub txee dai khaub ncaws" hauv chav haum.

Tus neeg muag khoom hauv online tab tom ua lwm qhov kev txhawb nqa kom loj hlob nws txoj kev lag luam zam, tshaj tawm rau hnub Thursday nws yuav qhib nws lub khw muag khaub ncaws thawj zaug xyoo no, nrog kev sib tw tech. "Peb yuav tsis ua ib yam dab tsi hauv lub khw muag khoom tshwj tsis yog peb xav tias peb tuaj yeem txhim kho cov neeg siv khoom tau zoo," Simoina Vasen, tus thawj coj tswj hwm tau hais.

Ntawm 30,000 square feet (2,787 sqm), lub khw "Amazon Style" npaj nyob ze Los Angeles yog me dua lub khw muag khoom. Cov khoom qauv yog nyob rau ntawm racks, thiab cov neeg siv khoom luam theej duab siv Amazon lub mobile app xaiv cov xim thiab qhov loj me uas lawv xav tau. Txhawm rau sim cov khaub ncaws, uas tau khaws cia hauv qab, cov neeg yuav khoom nkag mus rau hauv virtual kab rau chav haum uas lawv qhib nrog lawv lub smartphone thaum nws npaj txhij.

Sab hauv, chav hnav khaub ncaws yog "qhov chaw ntawm tus kheej rau koj mus yuav khoom ntxiv yam tsis tas yuav tawm mus," Vasen hais. Txhua tus muaj lub vijtsam kov cia cov neeg yuav khoom thov ntau yam khoom uas cov neeg ua haujlwm xa mus rau qhov chaw ruaj ntseg, ob sab txeem "hauv feeb," nws hais.

Vasen tau hais tias "Nws zoo li lub txee dai khaub ncaws uas zoo li tsis muaj kev xaiv kawg," Vasen hais.

Cov touchscreens qhia cov khoom rau cov neeg yuav khoom thiab. Amazon khaws cov ntaub ntawv ntawm txhua tus neeg siv khoom zoo scans kom nws cov algorithms tus kheej cov lus pom zoo rau khaub ncaws. Cov neeg yuav khoom tuaj yeem ua daim ntawv ntsuam xyuas style thiab. Thaum lub sijhawm lawv tuaj txog hauv chav fittings, cov neeg ua haujlwm tau tso cov neeg siv khoom thov cov khoom thiab lwm yam uas Amazon tau xaiv.

Cov neeg yuav khoom tuaj yeem xaiv tawm nrog kev pabcuam concierge, Amazon hais.

Amazon tau tshaj tawm cov thev naus laus zis los pab cov neeg siv khoom xaiv cov khaub ncaws ua ntej. Lub tuam txhab tau dhau Walmart uas yog lub khw muag khaub ncaws muag khoom tshaj plaws hauv Tebchaws Meskas, raws li kev tshawb fawb soj ntsuam.

Tab sis nws tseem muaj chaw nthuav dav thiab sib tw nrog cov nyiam Macy's thiab Nordstrom, uas tau qhib cov khw muag khoom me me. Amazon's lineup ntawm lub cev khoom noj khoom haus thiab cov khw muag khoom yooj yim tseem tsis tau upend cib-thiab-mortar khw muag khoom.

Lub tuam txhab lub khw tshiab lub hom phiaj nyiam ntau tus neeg yuav khoom nrog ntau pua lub npe, Vasen tau hais tias, tsis kam lees lub npe piv txwv.

Nws muaj ntau pua tus neeg koom tes, thiab tsis muaj nyiaj qiv nyiaj tsawg dua li qee lub khw Amazon, Vasen tau hais. Tseem, siv cov txheej txheem biometric hu ua Amazon One, cov neeg siv khoom tuaj yeem them nyiaj los so ntawm lawv xib teg.

© Thomson Reuters 2022


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