Apple Tau Txais AR Headset Startup Mira: Qhia

Apple has acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies and the US military, the Verge reported on Tuesday, citing a post from Mira CEO's private Instagram account and a person familiar with the matter.

Qhov no los txog ib hnub tom qab Apple nthuav tawm lub mloog pob ntseg uas muaj txiaj ntsig zoo hu ua Vision Pro, yog ib qho ntawm nws qhov kev pheej hmoo tshaj plaws thawj koom ruam txij li kev taw qhia ntawm iPhone ntau tshaj li kaum xyoo dhau los, tawm tsam rau hauv kev lag luam los ntawm Meta Platforms.

Apple's headset will test a market crowded with devices that have yet to gain traction with consumers and put it in direct competition with Facebook-owner Meta after years of clashes between the companies over issues like user privacy and control of developer platforms.

Mira's military contracts include a small agreement with the US Air Force and a $702,351 agreement with the Navy, according to government records and press releases, the Verge report said.

Lub Verge tau hais ntxiv tias Apple tau lees paub qhov kev yuav khoom tau hais tias nws yuav cov tuam txhab thev naus laus zis me dua ib ntus, thiab feem ntau tsis tham txog nws lub hom phiaj lossis cov phiaj xwm.

Apple has brought on at least 11 of Mira's employees as part of the acquisition, according to the report.

Apple, Mira and its CEO Ben Taft did not immediately respond to Reuters' requests for comment.

Last month, Apple said it has entered a multi-billion-dollar deal with chipmaker Broadcom to use chips made in the United States.

Under the multi-year deal, Broadcom will develop 5G radio frequency components with Apple that will be designed and built in several US facilities, including Fort Collins, Colorado, where Broadcom has a major factory, Apple said.

© Thomson Reuters 2023