You.com yana ɗaukar Google tare da AI, apps, keɓantawa, da keɓancewa

Shin kuna farin ciki da binciken Google? Ko da yaya ka amsa wannan tambayar, dama har yanzu kuna amfani da ita. Tare da fitattun keɓancewar China da Rasha, inda Baidu da Yandex ke jagoranta, bi da bi. Kasuwar Google a cikin bincike ya wuce kashi 90% a duk duniya.

Ba wai Google ne kawai wasa a garin ba. Bayan Baidu da Yandex, irin su Microsoft da Yahoo sun gwada sa'arsu suma, tare da Bing da injin bincike mai suna, bi da bi. DuckDuckGo mai mai da hankali kan sirri wani zaɓi ne. Duk da haka, babu ɗayan waɗannan da ke da rabon kasuwa sama da 3% a duk duniya. Shin sabuwar shigarwa za ta iya yin mafi kyau fiye da sauran da yawa kafin ta?

Richard Socher yana tunanin haka. Socher, wanda ya kafa kuma Shugaba na injin bincike na sama ku.com, Ya kasance yana da wannan manufa ba zai yiwu ba a zuciyarsa tun kwanakin Stanford. A yau, kusan shekaru goma bayan haka, tare da bambance-bambance masu yawa da yawa da haɓakawa da ƙwarewar kasuwanci a ƙarƙashin belinsa, Socher yana kan gaba a kan manufa ba zai yiwu ba.

Haihuwar ku.com

Lokacin da Socher ya zo Amurka daga Turai yana da shekaru ashirin, burinsa shi ne ya sami aikin koyarwa na jami'a kuma ya yi aiki tuƙuru don tabbatar da hakan. Ya shiga zurfin koyo tun da wuri, lokacin da batu ne kawai, kuma ya yi aiki tare da majagaba masu zurfi Andrew Ng da Chris Manning a Stanford.

Bayan ya lashe kyautar mafi kyawun karatun kimiyyar kwamfuta don digirinsa na Ph.D. a kan Maimaitu Deep Learning for Natural Language Processing (NLP) da kuma Kwamfuta Vision, Socher ya yi tunanin cewa kafa farawa zai zama kawai karkatar da hanyar zuwa ilimi. Rayuwa ta tabbatar masa da kuskure.

Socher ya bayyana farkon farawarsa, MetaMind, a matsayin "kamfanin AI na kasuwanci wanda ya yi aiki a cikin hotunan likita da eCommerce images da NLP da kuma tarin wasu abubuwa, dandamali a kwance yana wasa azaman kayan aikin koyon inji don masu haɓaka." Idan wannan yana da ban sha'awa a yau, tabbas ya riga ya wuce lokacin sa a cikin 2014.

Salesforce ya sami MetaMind a cikin 2016, kuma Socher ya zama Babban Masanin Kimiyyar Bayanai a Salesforce. Ya jagoranci masu bincike sama da 100 da daruruwan injiniyoyi masu yawa, suna aiki akan aikace-aikacen da aka tura a sikelin Salesforce da tasiri. Socher ya taka rawar gani wajen ƙirƙirar Salesforce Einstein, yunƙuri mai faɗi don allurar damar AI cikin dandalin Salesforce.

A cikin 2020, Socher ya bar Salesforce don biyan burinsa na dogon lokaci na gina injin bincike, wanda ya sanya wa suna you.com. You.com ta tara kusan dala miliyan 20 daga masu saka hannun jari da dama, gami da Salesforce co-founder, shugaba, da kuma shugaba Mark Benioff. Socher ne ya aiwatar da sigar farko a ƙarshen Ph.D. amma da farko ya yi shakkar bin wannan.

“A lokacin, na yi tunani, mutum, yana da buri da yawa. Wataƙila mutane sun kasance kamar, Google zai kai ƙarata. Duk abokaina masu wayo za su yi aiki a Google. Zai yi wuya a yi gasa da su. Babu wanda ke korafi sosai game da Google a cikin da'ira na da kan layi. Don haka na yi watsi da ra'ayin," in ji Socher.

Socher ya yi iƙirarin cewa ba ya cikin wannan don samun saurin saye, kuma ya ƙara da cewa shi da ƙananan ƙungiyar a you.com suna da kwazo sosai, kuma suna da titin jirgin sama don yin aiki akan hakan shekaru da yawa. Socher ya yarda cewa a zahiri wannan zai ɗauki shekaru masu yawa, kuma ya ba da dalilai daban-daban guda uku na yin amfani da Google: takamaiman mai amfani, macro, da lokaci.

Me ke damun Google?

Yawancin dalilai na takamaiman mai amfani da Socher ya ambata suna da alaƙa da keɓantawa. Yawancin tafiye-tafiye na kan layi suna farawa da bincike mai sauƙi, kuma gaskiyar cewa sirrin mu yana mamayewa sosai a kusan kowane mataki da muke ɗauka akan layi yayin da rayuwarmu ke ƙaruwa akan layi abin takaici ne, in ji shi. Sai dai ya kara da cewa. masu amfani sun san shi, kuma wannan abu ne mai kyau.

Talla kuma wani bangare ne na takamaiman dalilai na mai amfani na Socher. A matsayinka na mai amfani, yana da ban haushi don ganin tallace-tallace guda biyar, bakwai daban-daban kafin ka ga wasu abubuwan ciki, in ji Socher. Bugu da kari, da zarar kun koyi dan kadan game da yadda martabar abun ciki ke aiki, kun fahimci duk waɗannan injunan bincike (SEO) microsites suma tallace-tallace ne kawai ke ƙoƙarin sanya Google cikin hanyoyin haɗin gwiwa da kukis, in ji shi.

Sannan, akwai batun sarrafawa. "Mutane da yawa suna tunanin abincin abincin su, amma ina tsammanin abincinmu na bayanin yana da matukar mahimmanci, ma. Yana da mahimmanci in iya [..] ce, Ina son ganin ƙarin Reddit ko ƙasa da Reddit, ko kuma ina son ganin New York Times ko ZDNet da sauransu, sabanin ana sayar da su tare da sha'awar bayanin ku ga mai tallata mafi girma kuma ba shi da iko a kai, ”in ji Socher.

Dalilan macro na Socher galibi sun sauko ne ga gaskiyar cewa "dukkanin tattalin arzikin yana motsawa akan layi, kuma samun mai tsaron ƙofa guda ɗaya wanda ke son sayar da ku ga babban mai talla ba ingantaccen saitin yanar gizo bane, lokaci," kamar yadda ya sanya shi. 

Google yana da kullun an kiyaye cewa Tallace-tallacen Google da martabar halitta gabaɗaya masu zaman kansu ne. Socher ya yi tambaya kan ingancin wannan da'awar, ko da yake ba mu sami damar tabbatar da hakan ba. Socher yayi sharhi cewa "kamar mummunan fim ne, kuma irin goro ne yake faruwa." A bangaren haske, ya kara da cewa, yanzu akwai iska mai karfi ta fuskar kin amincewa da fahimtar al’amuran da ke tattare da tattalin arzikin gaba daya”.  

Wani wuri tsakanin macro da lokaci zai zama abin da za mu iya kira ambaliyar bayanai. Shekaru ashirin da suka wuce, abin mamaki ne don samun damar samun bayanai. A yau, samun damar bayanai shine gungumomi na tebur, kuma matsalar ita ce yadda za a magance su duka, in ji Socher. Amsarsa: “Kuna buƙatar samun AI wanda ya taƙaita muku shi".

Socher ya yi imanin cewa yanzu ne lokacin da za a ƙirƙira a cikin bincike, saboda a cikin 'yan shekarun nan ba a sami irin wannan ƙima ba. Da farko, Google ya ba da ƙima mai yawa, amma yanzu an daidaita shi ta hanyar logarithm, in ji Socher. Bayanan da mutane ke bayarwa ga Google ba su da matukar kima da farko, amma yanzu mun kai wani matsayi inda bayanan mutane ke kara daraja fiye da ayyukan da suke samu daga Google, in ji shi.

Ana iya jayayya cewa bayan lokaci Google ya ƙara AI don ƙarfafa bincikensa, musamman ta hanyar amfani da BERT, ɗaya daga cikin Manyan Harsunan Harshe (LLMs) wanda Google ya fara. Duk da haka, Socher bai ja da baya kan sukar nasa ba, yana mai cewa hanya daya tilo da za a iya samun “wani abu na gaske” daga binciken Google shi ne a ba shi umarni don samun sakamako daga shafuka kamar Reddit a bayyane a kowane lokaci kuma ra’ayin Google na kirkire-kirkire yana da alama yana saukowa. don ƙara jerin tallace-tallace masu tasowa kullum zuwa sakamakonsa don ƙara tallace-tallace.

Yin amfani da Google tare da AI, apps, keɓantawa, da keɓancewa

Akwai wani tushe a cikin sukar Socher na Google. Duk da haka, sanannen abu ne ga kowa ko da wanda ya saba da injunan bincike Google ya gina wani tsari mai inganci a kusa da kasuwancinsa ta hanyar ƙirƙirar abin da za a iya cewa shine mafi mahimmanci kuma ingantaccen fihirisar yanar gizo.

Bugu da kari, a yanzu Google ya kafe cikin al’adar biliyoyin mutane a duniya, da kuma yadda aka saba amfani da mafi yawan zabin binciken burauza, don sanya masu amfani su canza, kamar yadda wani babban jami’in Yandex ya taba shaida wa ZDNet, dole ne ka zama 10X mafi kyau. Shin hakan ma zai yiwu ga kowa, balle wani mai tasowa kamar ku.com? Yaya ku ke kan hakan?

Socher ta reply ga wannan a sarari tambaya ta dogara ne a kan cewa ba duk tambayoyin ba iri ɗaya ba ne. Wani lokaci, in ji shi, mutane suna son samun bayanai na gaskiya, kamar yanayin yau, ko kuma shugaban wata ƙungiya. Wani lokaci, suna so su isa wani shafi na musamman, kuma maimakon buga shi, suna shigar da shi a cikin bincike.

Ga waɗannan nau'ikan tambayoyin (tambayoyin bayanai masu sauri da tambayoyin kewayawa, bi da bi) duk abin da za ku iya yi shine yi musu hidima cikin sauri. Babu wurin banbancewa. Inda abubuwa ke da ban sha'awa shine a cikin abin da Socher ya kira "cikakkiyar bincike na bayanai / ayyuka" ko cikakkun bayanai, da tambayoyin da suke da gaske game da aiwatar da wani aiki, bi da bi.

Socher ya yi iƙirarin cewa you.com ya riga ya yi mafi kyau fiye da Google a cikin hadaddun bincike na bayanai saboda yana ba da ƙarin bayanai masu yawa. Dangane da binciken ayyuka, kamar ba da odar tashin jirgi ko yin ajiyar jirgi, Socher ya bayyana karara cewa wannan shine burin ku.com. Ya yi magana da ku.com apps, Waɗanda ke da ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun yanki waɗanda aka daidaita daidai da bukatun takamaiman ayyuka / masu sauraro.

Ɗayan yanki da you.com ke niyya shine ƙididdigewa da kuma binciken masu haɓakawa. Socher ya ba da misalin mai haɓakawa da ke neman yadda ake horar da ƙira ta amfani da PyTorch. You.com na iya taimakawa ta hanyoyi da dama. Akwai aikace-aikacen Stack Overflow, akwai snippets code, akwai damar yin amfani da takardu, tattaunawa ta Reddit, har ma da aikace-aikacen samar da lamba, in ji Socher.

Waɗannan su ne duk abubuwan da Google ba ya bayar, sun zo tare da maɓallin kwafi, kuma suna ba da babbar ƙima ta hanyar taimaka wa masu haɓakawa su adana ko'ina tsakanin daƙiƙa 30 da mintuna 30 don kowane bincike, in ji Socher. Akwai "ton na AI da NLP a wurin," in ji shi.

Haka yake ga abubuwa kamar bita na samfur, waɗanda ke tarawa da taƙaita bayanai daga tushe daban-daban, maimakon buɗe ɗimbin shafuka. Wannan shine mafi kyawun 10X, a cewar Socher. Ya kuma yi nuni ga yadda you.com ke aiki tare da masu samar da abun ciki kamar Stack Overflow don sa apps, yana nuni ga sanarwa tare da ƙarin cikakkun bayanai kan "gina yanayin muhalli" yana zuwa soon.

Socher ya kuma yi magana game da tsarin kasuwancin ku.com da matsayinsa kan keɓantawa. Yana da yakinin cewa ku.com apps zai samar da darajar da isassun mutane za su yarda su biya. Wani fasalin da Socher ya yi imanin yana ƙara ƙima shine keɓancewa - ikon masu amfani don tsara sakamako gwargwadon abubuwan da suke so.

A bayyane yake, don wannan ya faru, dole ne a goyi bayan bayanan mai amfani. Wannan yana buɗe kofa ga tattaunawa game da tattara bayanai, sirri, kudaden shiga na tallace-tallace, da manufofin da ke da alaƙa. A wannan lokacin, Socher yana kallon tallace-tallace a matsayin hanyoyin samun kudaden shiga na biyu kuma yana ɗaukar hanyar tsaka-tsaki don keɓancewa. You.com yana ba da yanayin sirri, kuma Socher yayi alƙawarin mafi kyawun sirri: “Ba za mu taɓa zama mara kyau kamar Google ba. Ba za mu taba sayar da bayananku ba".

Koyaya, ya kuma yi imanin cewa idan kun sanya bayanin sirrinku, to “masu sirrin sirri a wancan lokacin suna son ku zama cikakkiyar rufaffiyar rufaffiyar, cikakkiyar tushen buɗe ido, babu kudaden shiga, babu bayanai, babu wani aiki. Ainihin, ba za ku iya zama kamfani da gaske ba, [..] ba za ku taɓa samun damar yin gogayya da Google ba." You.com za ta yi amfani da bayanai daga masu amfani da suka shiga don ba da sakamako na gida, wanda Socher ya yi imanin wani abu ne da yawancin masu amfani ke so.

A ƙarshe, duk da haka, zaɓi tsakanin keɓantawa da dacewa zai kasance ga masu amfani. Dangane da inda bayanin ya fito: wasu daga ciki, don tambayoyin gama-gari, sun fito ne daga fihirisar Bing. Don takamaiman tambayoyin yanki, you.com yana da nasa fihirisa. Wannan dogaro ne duk injunan bincike ban da Google da Bing, in ji Socher, duk da cewa wasu kamar DuckDuckGo ne "kawai ɗan ƙaramin bakin ciki a kusa da Bing".

Hanyar gaba

Har yanzu kwanakin farko ne a gare ku.com, don haka hukunci kan ko wannan na iya aiki har yanzu ya ƙare. Bayan "yawan ƙauna akan Twitter da sauran tashoshi," wanda Socher ya kira alama mai ƙarfafawa, akwai ƙarin dalilai masu kyau na kyakkyawan fata kuma.

Socher yana da cikakken bincike game da raunin Google, da bango, kuzari, da goyan baya don aƙalla ba da wannan harbi. Hanyar da ku.com ke bi, ko da yake ba a gama aiki ba ko kuma ba a bayyana ba tukuna, da alama tana da alƙawarin. An haɗa You.com kwanan nan a ciki CB Insights 'AI 100 jerin mafi kyawun haɓaka bayanan sirri na wucin gadi na 2022.

Wanda ya kafa You.com ba kamar yana da wani tunani ba game da gaskiyar cewa wannan zai zama babban yaƙi. Samar da masu amfani don yin amfani da tsarin biyan kuɗi don amfani don bincike, doke Google a wasan nasa na neman kuzari tare da AI, da tafiya mai kyau tsakanin sa masu amfani farin ciki da gudanar da kasuwanci mai inganci duk manyan fare ne a gare ku.com. Idan ba wani abu ba, duk da haka, wasu gasa a cikin kasuwar bincike mai tsauri zai yi kyau ga kowa da kowa.

Abin da Socher ya gano a matsayin maɓalli mai mahimmanci a gare ku.com shine ra'ayin sanya AI ta hanyar mutanen da abin ya shafa. Ga you.com, wannan yana fassara zuwa ga masu amfani da samun damar yin la'akari da ingin binciken game da abin da suke son gani ko ƙasa da shi. Amma ga babban hoto a cikin AI, Socher da alama ya kasance a cikin nasa 2017 TED Magana wanda a ciki ya gano NLP da Multi-modal AI a matsayin mahimman kwatance na gaba.

Socher ya yi imanin cewa LLMs sun riga sun "yin abubuwa masu ban mamaki", kuma yana fatan za a sami ƙarin ci gaba dangane da ilmantarwa da yawa, yana ba su damar zama mafi kyau a ƙarin ayyuka. Duk da haka, ya kuma yi imanin cewa a ƙarshe LLMs za su buƙaci allurar da wasu ƙa'idodi, ko ba da damar koyon su, saboda haɓakawa ba zai iya cimma hakan ba.

Dangane da ciyar da AI gaba, Socher ya kuma lura cewa kayan aikin na yanzu suna son takamaiman nau'in ƙirar ƙirar AI, wanda ya dogara da haɓakar matrix. Wannan yana iya ko ba zai zama hanyar ci gaba ba, amma wannan “hardware bias” ya kawar da madadin tsarin gine-gine. Yana kama da neman maɓallan ku a ƙarƙashin ma'aunin fitila, in ji Socher.

Socher a zahiri yana sane da duk manyan abubuwan magana AI kwanakin nan, gami da son zuciya (ba kawai bayanan bayanan ba), dorewa (watakila overblown, amma zamu iya kuma yakamata muyi mafi kyau), ɗabi'a (babu amsoshi masu sauƙi, ya dogara da matsayin kowane mutum imani), da sauransu. Yana a zance da ya cancanci bincike - watakila ma fiye da haka idan ku.com ya ƙare aiki.