Prime day deals 2022 live: Echo, Apple Watch, 4K TVs, Sony earbuds all on sale

An Apple Watch 7! Cheaper than it's ever been at $297!

Look at Experimental street dancer Jin Lee Baobei, wearing the new Pride Edition Sport Loop band for Apple Watch. She's so pleased with her new wrist garment, and I bet that she paid full price. Or maybe Apple gave her one as part of the campaign, who knows.

Either way, you don't have to pay full price (or start a career in experimental street dance, if you don't want to) to grab a new Apple Watch. 

For $297 you can get the 41mm Apple Watch 7 – I've used one for months and the larger screen is certainly nicer to look at, although I'm still waiting for two day battery life.

If you want the larger 45mm version, then you'll need to spend $309, which is still pretty reasonable.

Right, hello and welcome to our live blog, taking the lucky residents of the US of A through the best deals during Prime Day 2022. Are you ready to join us on a bonanza of deals? 

I hope you are – I've been doing this deals scouting for nearly a decade, and I just love – nay, adore – a live blog to take you through them all.

Grab yourself a cold drink, sit back and let the deals flood over you, like a cooling, calming river (but, obviously, only spend on the things that you really want – we don't want people overspending or getting buyers' remorse here.