Reddit has released an update to its mobile app for iPhone, iPad, and Android devices that adds a Discover tab, allowing you to find new content and subreddits that you've not come across before, similar to TikTok's ‘For You' tab.
The platform is a place of many communities that can apply to many franchises, products, and brands. Its users, or Redditors as the company calls them, usually subscribe to these, which are called subreddits.
But across the site and the app, you would usually find new categories and topics by the algorithm showcasing trending content on the main page, or by searching for something manually.
However, Reddit is aware that there are better ways for its Redditors to discover new content thanks to this update, available for iOS and Android.
Analysis: About time, Reddit
It can be difficult to find new content on Reddit, compared to other social media apps such as TikTok and Instagram.
While the website had a design refresh 2018, it didn't go far enough when making it clear how you could navigate subreddits, or being accessible for new users.
With its app for iOS and Android, Reddit feels much better to navigate thanks to its different design compared to the website. But Apollo, a third-party app does the same function with an even better interface.
The new Discover feature is going to help close the gap for Reddit against Apollo here, but the next step should be how this can work for its website, which arguably still houses a design that's from the late nineties.
If it can attempt another redesign of its site that makes it easier to navigate to new users, alongside making existing content look more appealing, Reddit may appeal to an even bigger userbase than it has now.
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