Sonos is killing off in-store muzak with songs you actually want to hear

Sonos has announced a new venture that sees it going beyond its traditional high-end home audio hardware for a new product category: software-as-a-service (SaaS).

Sonos Pro, a subscription-based model, is targetted at commercial users who already use Sonos and other compatible hardware, to help them play audio more efficiently across their businesses, including multiple locations simultaneously.