Substack is testing a native video player

is expanding into video with . The feature is currently in private beta, so only a limited number of creators can upload videos directly to a post for now. The newsletter service plans to open up the option to everyone in the coming weeks.

Creators can share videos publicly or only with paid subscribers. Videos will be playable on web versions of posts and they'll appear as clickable images in emails. Substack notes that creators have full ownership of their videos, as with their mailing list and everything else they share on the platform.

Among those who are testing the feature are legendary musician and chef . They highlight the fact that creators will be able to share things like musical performances and step-by-step guided recipes with subscribers without having to rely on third-party services like YouTube or Vimeo. Others might share makeup tutorials, workouts or career advice.

This is the latest in a line of additions to Substack creators' tool chests. The platform introduced a in 2019 and it last year.

Substack isn't the only membership platform of its ilk with its own video player. said in November it was building one too. On the flip side, and have made a push into newsletters over the last year amid Substack's rise to prominence and the battle to attract and keep on their platforms.