It can be hard to justify spending money on new tech in these harsh financial times, but some of Amazon Prime Day's best sub-£50 deals can ultimately pay for themselves – or ultimately save you money in the long run. We've rounded up all of the best ones here to help you beat the cost-of-living crunch.
There's nothing quite as satisfying as buying a piece of tech that both improves your life and ultimately saves you money. But the Prime Day deals we've picked out below manage to tick both boxes, which makes them doubly satisfying.
Whether it's using a smart plug to cut your electricity bills, decking out your home with some power-efficient smart light bulbs, or picking up an air fryer to reduce takeaway temptations, the deals below can all nudge you in a cost-cutting direction.
We'll be keeping our eyes peeled for more Lightning deals to add as they land, but right now here are the best sub-£50 Prime Day deals that should soon pay for themselves. (Not in the UK? Scroll down for deals in your region).
Today's best Prime Day deals for £50 or less
More kitchenware deals
No matter where you live, you'll find all the lowest prices for kitchenware around the web right here, with offers available in your region.
More Prime Day deals in the US
More Prime Day deals in the UK
- Amazon devices: up to 65% off Echo Dot and Fire TV Cube (opens in new tab)
- Adidas: 30% off some sportswear and trainers (opens in new tab)
- Apple: save up to £150 on iPads and Apple Watches (opens in new tab)
- Back to school: backpacks and stationery from £1.50 (opens in new tab)
- Beauty: save on Rimmel, Revlon, Olay, and more top brands (opens in new tab)
- Coffee machines: starting at just £19 with up to 60% off (opens in new tab)
- Cheap Fire tablets: Amazon Fire tablets starting at £34.99 (opens in new tab)
- Dental: 57% off Oral-B and Philips electric toothbrushes (opens in new tab)
- Fashion: 40% off Vans, Hugo Boss, Wrangler, and other brands (opens in new tab)
- Fire TV Stick: lowest price yet on all models (opens in new tab)
- Groceries: £10 off your first three grocery shops (opens in new tab)
- Grooming & hair care: 60% off Philips, Remmington shavers & straighteners (opens in new tab)
- Headphones: Sony and Bose headphones at lowest-ever prices (opens in new tab)
- Kindle: 25% off Kindle ereader bundles (opens in new tab)
- Laptops: 15% off Microsoft, Huawei, Acer, and Asus laptops (opens in new tab)
- Phones: Google Pixel 6 lowest ever price, OnePlus, Motorola (opens in new tab)
- PS5: Dualsense deals, plus savings on leading games (opens in new tab)
- Security: £180 off Ring Home Security bundles (opens in new tab)
- Smart home: £144 off Ring and Echo bundles (opens in new tab)
- Smartwatch: up to 50% off Garmin watches and trackers (opens in new tab)
- Tablets: 41% off Samsung, Lenovo, and Huawei tablets (opens in new tab)
- Tools: 49% off some Bosch tools and garden items (opens in new tab)
- TVs: 4K TVs starting at just £199 with half-price deals (opens in new tab)
- Vacuums: 35% off Shark cordless vacs (opens in new tab)
- Xbox: Xbox Series X in stock for £449 (opens in new tab)