Verizon’s new unlimited plan comes with a built-in Apple One subscription

While Apple was busy announcing a new iPhone lineup, the second generation of its AirPods Pro, and multiple new Apple Watch models, Verizon was debuting a unified subscription plan designed to provide all of the services it and Apple have to offer for new and existing iPhone users.

Dubbed One Unlimited for iPhone, this new plan combines subscriptions to Apple Music, Apple TV+, Apple Arcade, and iCloud+ with Verizon's own unlimited calling plan. Customers choosing a single line on this new plan will receive individual subscriptions to all five of those services, while customers with two or more lines will instead gain access to family subscriptions. 

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Verizon says this plan represents an “annual value of up to $480 included for a family,” based on the $20-per-month subscription cost of a standalone Apple One plan and other calculations. One Unlimited for iPhone will run subscribers $90 for one line and between $75 and $45 per line for multiple lines, and will include unlimited 5G Ultra Wideband, 5G Nationwide, and 4G LTE data, with the typical throttling occurring after 25GB of use in a single billing cycle. 

Manon Brouillette, CEO of Verizon Consumer Group, said in a release Wednesday, “One Unlimited for iPhone meets a unique set of needs for anyone who wants the best entertainment, along with iCloud+, and our best network experience all bundled together at an incredible value.”

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Verizon and Apple plan to hold a joint stream on Friday, Sept. 9 (YouTube link), where together they will reveal “First Look” releases coming to Apple TV+, Apple Music and Apple Arcade, among other joint announcements.

The One Unlimited for iPhone plan is available now to all new and existing Verizon Wireless subscribers. Android device owners are also eligible to subscribe, but may not benefit from all of the plan's features in quite the same way as their iPhone-owning counterparts.