Microsoft na Fuskantar Babban Kalubale a cikin Tsaftace Al'adun Activision Blizzard

Nasarar babbar yarjejeniya ta Microsoft ta hau kan gyara al'adun Activision Blizzard, Shugaban Microsoft Satya Nadella ya bayyana bayan sanar da cinikin dala biliyan 68.7 (kimanin Rs. 5,10,990 crore).

Cimma abin da zai buƙaci Microsoft ya karkata daga tsarin da ya saba da shi kan siye don magance abin da ya kai ga aikin "tsaftacewa" na gyara mashahuran mai yin kiran wasannin kiran waya, wanda ke fuskantar zarge-zarge da yawa na cin zarafi da lalata, manazarta da masana harkokin gudanarwa sun ce.

A al'adance Microsoft ya ba wa kamfanonin da ya mallaka damar gudanar da ayyukansu na cin gashin kansu, in ji Rishi Jaluria manazarci RBC Capital Markets. A cikin 'yan shekarun nan, Microsoft ya sayi LinkedIn, GitHub, Skype, da Mojang, wanda ya kirkiro jerin wasan bidiyo na Minecraft na Stockholm, dukansu ba su ga manyan canje-canje ba tun lokacin da suka samo su.

Yarjejeniyar Activision da aka sanar a ranar Talata zata buƙaci hannu mai nauyi. Tun watan Yuli, Activision ya fuskanci ƙara daga masu kula da California suna zargin kamfanin "ya haɓaka al'adar jima'i." Har ila yau, ya kasance batun labarun bincike da ke ba da cikakken bayani game da zargin cin zarafi a cikin gida, kuma ma'aikatansa sun gudanar da yawo don nuna adawa da martanin Activision game da batutuwa. Activision ya ce ya samu buƙatu daga Hukumar Tsaro da Canjin Amurka don samun bayanai "game da al'amuran aiki da batutuwan da suka shafi," kuma yana ba da haɗin kai ga hukumar.

Shugaban Kamfanin Activision Bobby Kotick, wanda yadda ya gudanar da ayyukan rashin da’a ya jawo hankalin kafafen yada labarai, zai bar kamfanin bayan an rufe cinikin, a cewar wata majiya. Duk da haka, "batun al'adu ba mutum ɗaya ba ne," in ji Jaluria. "Za a sami ƙarin aiki ga Microsoft."

Kamfanin ya fara yin canje-canje.

Kwanan nan Activision ya kori ma’aikata kusan dozin uku bayan binciken nasa kuma ya ce ya yi sauye-sauyen ma’aikata tare da kara saka hannun jarin sa a fannin yaki da cin zarafi da nuna wariya tun daga watan Oktoban bara.

Hukumar gudanarwarta ta kafa kwamitin da ke da alhakin kula da ci gaban da kamfani ke samu wajen inganta al'adu.

Activision ya ce ya bincika - kuma za ta ci gaba da bincike - korafe-korafen cin zarafi, wariya da ramuwar gayya kuma za ta samar da sabuntawa akai-akai. A cikin Oktoba, Activision ya sanar da manufar cin zarafi na rashin jurewa.

"Mun gane cewa muna bukatar mu inganta al'adunmu da kuma tabbatar da yanayin da mutane ke samun kwanciyar hankali, kwanciyar hankali da mutuntawa," Kotick ya shaida wa kamfanin dillancin labarai na Reuters.

Mai magana da yawun Microsoft ya ce kamfanin ya jajirce wajen hadawa da mutuntawa cikin wasa kuma yana fatan fadada al'adun mu na hada kai ga manyan kungiyoyi a fadin Activision Blizzard.

Kafin yarjejeniyar da ake sa ran rufewa a cikin kasafin kudi na 2023, Microsoft yana da iyaka da abin da zai iya yi, in ji Kathryn Harrigan, farfesa a Makarantar Kasuwancin Columbia wanda ya ƙware kan haɓaka kamfanoni da juyawa. Bayan ayyana cewa abu ne mai fifiko, Microsoft na iya yin tambayoyi da tattara bayanai, in ji ta, ta ƙara da cewa wuri ɗaya mai kyau da za a fara shi ne tattara bayanai kamar bayanan albashi don gano bambancin albashi. Activision ya amince ya biya dala miliyan 18 (kimanin Rs. 135 crore) a cikin watan Satumba don daidaita ƙarar da Hukumar Samar da Damar Samar da Aikin Yi ta Amurka ta shigar kan cin zarafi da nuna wariya.

Bayan da yarjejeniyar ta rufe, Microsoft na iya daukar karin aiki ta hanyar daukar masu ba da shawara, kawo kamfanonin lauya ko kuma ba da horon sanin yakamata, in ji Brian Uzzi, farfesa a Makarantar Gudanarwa ta Kellogg ta Arewa maso yamma.

Microsoft kuma zai iya ƙaddamar da nasa binciken na al'ada a Activision, in ji shi.

A ƙarshe, Microsoft na iya yanke shawarar sabunta ƙungiyar gudanarwar Activision, in ji Jaluria.

Haske a ƙarshen rami

Wannan zai zama labari mai dadi ga wasu ma'aikatan Activision, wadanda suka bukaci a cire Kotick ta hanyar gudanar da tafiya da kuma zagaya takardar koke.

Jessica Gonzalez, tsohuwar ma'aikaciyar Activision wacce ta taimaka wajen jagorantar gwagwarmayar ma'aikata, ta ce tana da kyakkyawan fata cewa yanayi zai inganta bayan sayan. Amma har yanzu ma'aikata suna buƙatar ingantaccen wakilci a kamfanin don samun canji mai ɗorewa, in ji ta.

Microsoft zai buƙaci shawo kan al'amuran al'adunsa. Hukumar gudanarwar kamfanin a watan Janairu ta ce ta dauki hayar wani kamfanin lauyoyi don gudanar da bitar cin zarafinta da manufofin nuna wariyar jinsi bayan masu hannun jarin sun goyi bayan wata shawara a watan Nuwamba da ke kira ga Microsoft da ya sake duba ingancin manufofinsa.

Wannan kuri'ar ta biyo bayan rahoton Wall Street Journal cewa wanda ya kafa Microsoft Bill Gates ya bar hukumar kamfanin a shekarar 2020 a cikin binciken alakar da hamshakin attajirin ya yi da wata ma'aikaciya.

Nadella ya fitar da wata sanarwa a ranar 13 ga watan Janairu inda ya bayyana shirye-shiryen bitar, yana mai cewa hukumar ta yaba da mahimmancin samar da ma'aikata masu aminci da hada kai. Ya kira al'ada "mafi fifikonmu na 1." Ya yi amfani da irin wannan harshe a cikin jawabinsa ranar Talata game da Activision.

© Thomson Reuters 2022