Samsung Galaxy S22’s fifth color might be its best yet

Samsung Galaxy S22 has a new color option, Bora Purple, which reminds us that as phones look and work more alike, it's design accents that matter.

The name is derived from the Korean word for “Purple,” which means the actual color name might be “Purple Purple.” However, for Samsung, a South Korean company, the term also refers to creativity and “sparking joy.”

Looking at and holding the new Samsung Galaxy S22 Bora Purple phone, I don't so much get the joy or creative vibes, but instead, a distinct fuchsia presence. I mean, this color is not a deep purple, but a softer, fuchsia blend, the kind that you might use as a wall covering.

Colors can elicit feelings and the Bora Purple Galaxy S22 does have a lighter, maybe more joyful appearance than Phantom Black, which feels bold and a little intimidating. There are now five color options in total: along with the new Bora Purple and aforementioned Black, there's the Phantom White (a bold choice if it's not summer), Pink Gold (which reminds me of a Rose Gold), and the lovely, rich Green I tested earlier this year.

Aside from a new color, there are no differences in design, function, features, or specs between this new option and the original quad.