Samsung’s Galaxy S22 Ultra doesn’t have a standout feature, but it doesn’t need one

With each new numbered iteration of a premium smartphone that arrives on the scene, there's usually at least one big selling point that marketing departments will latch onto in order to make consumers want to upgrade their handset.

Usually, it's a radically updated camera with a suite of new photographic features. Other times, manufacturers will bring drastic improvements to display resolutions and refresh rates.

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