Why Diablo Immortal beta players don’t want to level up

Diablo is a series all about killing hordes of monsters to harvest them for XP and powerful loot, so Blizzard knew it had a problem when players in the Diablo Immortal beta were actively avoiding leveling up.

The strange behavior is a reaction to a system Blizzard is trying to perfect. It wants Diablo Immortal to be a game people play together, it is an MMO, after all. For people to buddy up and take on challenges as a group, they need to be roughly the same level as one another. However, how do you keep people at similar levels if you’re only able to play for an hour a day whereas one of your friends can play for five?

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